Research paper - thesis related to marketing (must have marketing background)

- 8000 words, excluding references, tables, graphs, and appendices. - Margins: Use standard one-inch margins (2.54 cm) on all page sides. - Font: Use a standard font such as Times New Roman or Arial, in 12-point size. - Line spacing: Use double spacing throughout the entire paper, including the title page, abstract, main text, and references. - Page numbers: Number all pages consecutively in the upper right-hand corner, starting with the title page. - Headings: Use headings to organize the paper and make it easy to read. Headings should be bolded and aligned with the left margin. Typically, papers have at least three levels of headings. - In-text citations: Use Harvard citation style to cite all sources used in the paper. In-text citations should include the author's name and year of publication. - References: Include a reference list at the end of the paper, formatted according to the appropriate citation style. The reference list should include all sources cited in the paper, alphabetized by the author's last name. - No plagiarism Research topic: This research proposal focuses on the topic of sensitive content and how consumers perceive it in the Arab world and its effect on their decisions and their perception of brands. In addition, the paper will focus on understanding the importance of localization for sensitive content and how international brands approach and deal with sensitive content in local markets. Furthermore, Real events analysis is conducted on several market cases in the Arab region and their impact on markets, governments, and consumers. In a nutshell, the gap we will discuss is understanding the importance of localizing sensitive content to local markets and developing the best framework/guidelines for dealing with sensitive content and localizing it for local markets. Research paper Structure (must follow)