Integrated marketing communications audit report on redbull and Monster

Dear freelancer, I'm reaching out to you to request an Integrated marketing communication audit report on brand "Redbull". the freelancer to handle he job should have a background on marketing in order to be able to do the marketing communication audit. b) An executive summary of IMC Audit (better written after completing the audit report) c) A short introduction of Redbull, its historical background and PROFILE (Redbull BRAND PERSONALITY). include statistics here from literature. d) Identification of the competitor which is "Monster" of the chosen brand and the rationale. e) A full critical comparative analysis of the brand’s target market (redbull) (consumers/customers) with the major competitor(s) (Monster) [(Demographic/Psychographic)];. f) A perceptual map explaining how the chosen brand is currently positioned in comparison with the competitors (market leader/follower) - please look for additional brands g) A full critical comparative Tabular (CROSS ANALYSIS TABLE) analysis of the informal desk research findings BETWEEN Redbull AND Monster, IN TERMS OF ‘MARKETING COMUNICATION OBJECTIVES’, COMMUNICATION MEDIA USED (ONLINE AND OFFLINE), MESSAGE STRATEGIES EMPLOYED, IMC MIX EMPLOYED (Sales promotion, Advertising, Direct marketing, Public relations and Personal selling) and other relevant IMC related observations. This is a major component of the IMC audit report therefore please this part needs to be done very well. All creatives of the media that found in different media like advertisement copies, youtube adverts, social media advertisements, POP materials of the chosen brand to be compared with that of the competitor and should be put in the ‘appendix’. h) Suggestions for improvement of the marketing communications approach of the chosen brand. i) Appendix section with all media found on both brands and cited j) references used for the report - should no be less than 10 credible resources from journals and websites. (at least 6 journals) Details: 2000 words should be written with proper Harvard style citation in text and references section (A4, single line, 12 font size).