Communication si my branch. My first purpose is to understand which goals the client needs to achieve and therefore find the best strategy to reach the specific target. Every client is different in budget and trade that's why every single day is a new challenging adventure.
What makes the difference in my job? Your goal becomes my goal.
Everything start to live from a strong idea that is able to entertain and comunicate and i'm always focused on people and their expectations.
Attract attention is quite simple, but a video must go beyond... It must make feel excitement and emotions.
In conclusion i would like to mention Martin Luther King:
If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare composed poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, 'Here lived a great street sweeper who did his job well.'"