I need help getting traffic to my site

I have 2 sites where I ask people to fill out a form for a refinance loan. This is similar to Lending Tree, but much smaller. I need to drive traffic to my site either through and organic search or PPC. I am willing to do the PPC while the organic ranking is optmized. I need people who have done this before and can document what they have accomplished via metrics and references. When replying, please indicate what you will and won't do and your successes/failures with other sites. Don't just say you can do it. I need proof. Thanks ## Deliverables 1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. 2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables): a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment. b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request. 3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). ## Platform Web-based