Re-design of eCommerce website

Re-Design of an eCommerce website for one of our customers. One of our customers operates a successful e-commerce store selling country clothing and equipment. The site has been performing well since its launch in 2010, however the look and feel is now somewhat dated. A refresh of the website design is required to modernise and to ensure it supports the company values and brand image. The functionality and user experience of the website receives a lot of good feedback and it is important that this is not changed too drastically and negatively impacted during this re-design. Key Requirements: 1 - Website Redesign - Development of a set of new website designs which adhere to the structure and functionality already found on the site. 2 - Mobile friendly - The current website is already responsive and this should not be lost with the new design, whereby the output needs to be usable across Desktop, Tablet and Mobile. Designs should be provided for all three derivatives. 3 - Company values - The new design should support and express the company values. 4 - Look and feel - The design should feel modern and clean with high quality images playing a key part in the website content. 5 - Inforgen CMS - The updated website design will be implemented on the existing website and will continue to use the Inforgen CMS. We are looking for a partner who will be able to provide a full set of website designs (Photoshop files) for the re-design of the site. The selected partner will not be responsible for the build of the website. Interested candidates should submit a description of their website design experience and provide examples of eCommerce website work for review. We will be looking for evidence of best practices and standards in terms of SEO/User Experience and working with modern web design trends. The blog area is a key function of the site and evidence of a good understanding of blog usability is required.