Spectrum Staffing Services

Product Marketing - Digital Content Strategist Spectrum Staffing Services is one of the leading administrative recruitment services across the county. We have an experienced team of administrative recruiters who specialize in placing premier talent into great careers with top employers in the country. Role Description: Based on the deep understanding of product, user, and market, you create marketing collateral, promotional assets, and brand messages to increase product adoption and usage. Ideal Candidates Know how to effectively communicate about product value in written and visual content Ability to create content and messaging, and properly position the product based on deep understanding of the competitive landscape as well as the users and prospects Know how to communicate emphatically in written/visual format to compel people to take action Have an eye and sensibility for great visual content that is easy to consume: Assume the role of producers/editors of marketing content to ensure the way it looks, feels, and is written resonates with the target audience Experience in content planning and production for various format: Concept planning, copywriting, storytelling, visualization, storyboarding, wireframing for writings, graphics, videos, webpages, events User research skills: user survey and interview, documentation, report, organizing and archiving Inquisitive about why users and prospects are adopting/not adopting our product Team player, detail oriented, quick to learn new tools, strategic, analytical, creative, resourceful, solution-oriented, good decision maker, great communicator Responsibilities: Content planning and production: Plan and produce compelling marketing assets along with designer/videographer that are succinct, aesthetically pleasing, and backed by user research. Examples of content: banners, landing pages, emails, brochures, user testimonials, user stories, brand messages, blog posts, comparison charts, videos, presentations, webinars, social posts, user guides, event booth design, etc. User research: Create surveys, gather a pool of interview candidates, conduct interviews, create summaries and reports, draw findings Marketing initiatives: Plan marketing campaigns and promotions for product adoption and brand awareness for different channels Research the market by regularly observing online conversations and talking to prospects and users Closely work with Partnership Team to create and distribute communication materials specific to each channel and audience Closely work with designer/videographer to product content Skills & Experience 3-5 years of relevant work experience that can span content creation/production, marketing, product marketing, product management Excellent written and verbal communication skills Know how to use design tools: CANVA, Photoshop, Illustrator Basic office software: (Microsoft or Google) Excel, PowerPoint, Word Experience working in technology, infrastructure, or platform companies is preferred Los Angeles, CA - Product Marketing - Digital Content Strategist - Please Apply! Job Type: Full-time Pay: $40-$60 per hour Benefits: 401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Vision insurance Schedule: 8 hour shift COVID-19 considerations: We have switched to a hybrid working model, mostly remote. Application Question(s): Do you have experience with design tools: CANVA, Photoshop, Illustrator Do you have 3-5 years of relevant work experience that can span content creation/production, marketing, product marketing, product management Education: Bachelor's (Required) Experience: Digital marketing: 3 years (Required) Work Location: Multiple Locations Hiring Insights Hiring 9 candidates for this role Urgently hiring!!