Types of online marketingJobb

...Im the founder of a Creative Event Agency in Atlanta, GA. I am in need of a marketing expert who can help me enhance our digital and social media strategies. The goal is to boost brand awareness, generate leads, and drive traffic to our website. We are a full-service event agency looking for a growth partner to help us expand our client base and increase our revenue. Target Audience: Our agency caters to the corporate world, B2B companies, Fortune 1000 brands, and global agencies. Therefore, the ideal candidate should have experience in marketing to similar audiences. Main Objectives: Increase Brand Awareness: Help us become more visible and recognizable in our industry. Generate Leads: Drive more potential clients to our business. Website Traffic: Incre...

### Short Note on Online Jobs **Online jobs** are work opportunities that allow individuals to perform tasks and projects over the internet, providing flexibility and the convenience of working from home or any location with internet access. These jobs can cater to a wide range of skills and interests. Here are some popular types of online jobs: 1. **Freelancing**: - **Platforms**: Upwork, Freelancer, Fiverr. - **Description**: Offering skills such as writing, graphic design, web development, and digital marketing to clients worldwide. 2. **Online Tutoring**: - **Platforms**: Chegg Tutors, , VIPKid. - **Description**: Teaching students various subjects or skills, including English, math, science, and coding. 3. ...

...experienced marketing professional to facilitate the promotion of a new school in our area. Tasks: - Distributing informative pamphlets - Explaining the unique features and benefits of our school - Collecting useful contact information - Gathering details about prospective students' previous schooling Scope: - Visit an estimated 2000 houses, aiming to reach as many local community members and parents of school-aged children as possible. Ideal Candidate: - Must have previous door-to-door marketing experience, preferably related to educational institutes - Should possess strong interpersonal and communication skills - Must be Very Fluent in URDU or HINDI language. - Must be organized, detail-oriented, and confident in representing the school ...

This is a full-time remote role for a Sales and Marketing Specialist. The Sales and Marketing Specialist will be responsible for day-to-day tasks such as communication, customer service, sales, training, and sales management. The Specialist will also be responsible for developing sales strategies, conducting market research, and implementing marketing campaigns. Key Responsibilities: - Creating and executing a comprehensive social media marketing strategy on LinkedIn, with a focus on engaging our B2B audience. - Developing a lead generation plan that effectively targets and converts B2B clients. - Crafting and implementing a robust sales strategy to boost our B2B sales. - Conducting thorough market research to help refine our approach. -Excellent communication...

...hukum Bahasa Indonesia. Saya ingin meningkatkan visibilitas online saya untuk menjangkau klien lokal yang memerlukan layanan penerjemahan hukum berkualitas tinggi. Saya membutuhkan seorang profesional dengan keterampilan dan pengalaman berikut: - Menguasai strategi pemasaran digital terkini - Berpengalaman dalam SEO dan pemasaran konten - Mampu mendesain website yang profesional dan user-friendly - Keahlian dalam media sosial untuk membangun kehadiran online - Membuat portofolio digital yang menarik yang menampilkan pekerjaan saya Proyek ini bertujuan untuk: - Mengembangkan identitas brand saya sebagai penerjemah hukum - Membuat dan mengimplementasikan strategi pemasaran digital - Meningkatkan jumlah klien melalui strategi online yang efektif - Memastikan website...

I'm seeking a LinkedIn specialist who can help me generate 50-100 leads monthly. Your main tasks would involve: - Sending connection reque...monthly. Your main tasks would involve: - Sending connection requests - Joining and participating in relevant groups - Searching for potential leads using LinkedIn's search filters and Sales Navigator - Manually browsing profiles The leads I'm after are from the IT/Technology and Marketing/Advertising sectors. The ideal freelancer for this project would have: - Proven experience in LinkedIn lead generation - Strong knowledge of LinkedIn's functionalities and algorithms - Proficiency in IT/Technology and Marketing/Advertising industries - Excellent communication skills and a proactive approach to lead ge...

I'm in need of a Business Development Manager (BDM) who can help drive sales and business growth across various sectors. The ideal candidate should be a dynamic and motivated professional with a proven track record in sales, business development and account management. Key Responsibilities: - Acquiring new clients and expanding existing client relationships - Developing and implementing sales strategies to meet and exceed revenue targets - Building and maintaining strong, long-lasting customer relationships - Identifying business opportunities by understanding market trends Key Objectives: - Increasing sales - Expanding client base - Building strategic partnerships Target Markets: - Local - National - International Skills & Experience: - Proven work experience as a Busi...

Hi DW SOLUTION ONLINE, I noticed your profile and would like to offer you my project. We can discuss any details over chat.

I wanted to hire someone who can help me to get projects from Online customers, Looking for someone with Sales and Marketing background. I need someone from Online marketing can get some projects by online kr offline mode,and he/she could suggest better way to win projects We can make it as a Incentive basis as well monthly. Budget will be 15-20k inr/month. And if it goes well, we will continue the Contract. I will be offering incentives or commissions as well for leads converted.

I'm seeking a talented jewelry designer who can create contemporary, standout pieces in various types, including earrings, necklaces, and bracelets. The key requirement for this project is a modern aesthetic, not just in the design's physical form but also in the materials used. Key project requirements include: - Designing earrings, necklaces, and bracelets - Ensuring all designs are contemporary and modern in style - Using specific materials: Gold, Silver, Gemstones Ideal candidates for this project should have: - Proven experience in jewelry design, particularly with modern pieces - Solid understanding of and access to the specified materials - A strong portfolio of creative work - Excellent communication skills to collaborate effectively on the desired...

...seeking a digital marketing expert to spearhead a social media marketing initiative for my business, with the primary aim of increasing brand awareness among professionals aged 25-40. Key responsibilities will include: - Developing a comprehensive social media strategy tailored to the target demographic - Creating engaging and on-brand content for various social media platforms - Executing the strategy with a focus on increasing brand visibility and recognition - Monitoring and reporting on the performance of the campaign, making adjustments as needed The ideal candidate should have proven experience in social media marketing and a strong understanding of how to effectively reach and engage professionals in the 25-40 age group. Experience in...

Contrato a personas y pago 250€ por cliente al que manejen sus anuncios detik tok

I am keen on implementing a comprehensive marketing strategy including Social media, Email, and Content Marketing. My target is a wide range of demographics including Millennials, Small business owners, and Parents. My main goal is to increase brand awareness, generate leads, and drive sales. Key Requirements: - Proficiency in Social Media Marketing - Experience in Email Marketing - Proven Content Marketing strategies - Ability to tailor marketing efforts to multiple demographics - Prior success in brand awareness, lead generation and sales conversion Your proposal should outline a concrete strategy for meeting these goals. Please include details on how you'd cater to the specified demographics.

I'm looking for a skilled professional marketing person in pump, valve, Automotive and engineering investment casting to create a high precision automotive part. - The material for the casting can be selected based on your expertise, preferably steel, aluminum or bronze. - The task requires very high precision to ensure the part meets industry standards for automotive components. - The end product will be used specifically for automotive purposes, so experience in this industry is an advantage. Ideal skills: - Experience in investment casting, ideally in the automotive sector. - Ability to achieve high precision in manufacturing. - Strong understanding of different materials and their suitable applications. - Attention to detail, patience and commitment to quality. ...

I'm seeking a skilled professional to conduct a targeted marketing campaign aimed at doctors involved in research within Saudi Arabia's academic institutions. We have a website with a dedicated platform designed specifically for doctors to perform statistical analysis, aiding them in their research. If you have a proven track record in healthcare marketing and understand the nuances of reaching specialized audiences, I want to hear from you! Previous experience in the Saudi Market is preferred.

I'm seeking a skilled Facebook ads specialist to manage and optimize my online furniture business's marketing efforts on the platform. Target Audience: - Our target audience includes millennials, parents, and retirees. It is crucial that the freelancer can tailor the advertising strategy to appeal to these diverse demographics. Main Goal: - The primary objective of the campaign is to generate sales leads and ultimately, boost our conversion rates. Responsibilities: - The freelancer will be responsible for creating engaging ad content that resonates with our target demographic. - Weekly update of ad content is expected. This includes refreshing creatives, testing new strategies, and optimizing the campaign based on performance data. - The speciali...

...webpage video. The main goal of this video is to effectively market our products and services to professionals and businesses. Key Requirements: - The video should have a formal and corporate tone - The content should be engaging and persuasive, highlighting our key selling points - The video should be suitable for our target audience of professionals and businesses Ideal Skills and Experience: - Proven experience in creating marketing videos - Understanding of the corporate market - Ability to create engaging and persuasive content - Strong sense of visual storytelling - Excellent knowledge of video editing software and techniques - Strong communication skills to understand our brand and target audience. The target is you create a shorts vi...

...task is to type data from PDFs into an Excel spreadsheet. - I will provide the PDFs, they contain various types of information that need to be accurately transposed. - The data must be organized neatly and consistently in the Excel file. Data Analysis: - After the data entry, I will need basic analysis of the entered data. This includes simple calculations, averages, basic graphs, etc. - A grasp of Excel's basic analytical functions is essential for this part of the project. Desired Skills: - Proficiency in data entry, especially from PDFs to Excel. - Strong command of Excel, particularly for data management and basic analysis. - Attention to detail is crucial to ensure the accuracy of the entered data and analysis results. Pleas...

I'm in need of a skilled individual to perform online data entry and cleaning tasks. The project involves: - Entering text data from online sources like websites and databases - Cleaning the data before entry to enhance its quality and accuracy Ideal candidates should be detail-oriented, proficient in data entry and have a good understanding of data cleaning processes. Experience in managing text data is a plus.

I seek for 20 CAD for the entire project which will be delivered in an hour upon receiving files.

I'm in need of a skilled digital marketer to craft and execute a multi-platform advertising campaign on Facebook, Google, and Instagram. The core purpose of this campaign is to generate high-quality leads for my business. Key Details: - **Target Audience**: My focus is on adults aged 25-44 and seniors aged 45+. - **Primary Campaign Goal**: Our main objective is to generate leads. Ideal Freelancer: - **Experience**: I'm looking for someone with a strong background in digital marketing and experience with lead generation campaigns. - **Skillset**: Proficiency in managing advertising on Facebook, Google, and Instagram is essential. - **Understanding**: Knowledge of targeting strategies for adults aged 25-44 and seniors aged 45+ is highly valued. - **...

I'm in need of a skilled PHP developer to implement a table filtering and search feature on an HTML table. - The search functionality is to be based on name, facilitating instant search results as the user types. Ideal candidate should have: - Proficiency in PHP and HTML - Experience with implementing search features on HTML tables - Understanding of optimizing search functionalities for large data sets.

...Commission-Based About Us: We are a leading digital marketing services company from Spain specializing in SEO, SEM, social media management, web design, and content marketing. Our goal is to help businesses grow and achieve their goals through effective and personalized digital marketing strategies. We want to open market to USA. Job Description: We are seeking a motivated and dynamic Sales Representative to join our team in the United States. This position is ideal for someone with a passion for sales and digital marketing, willing to work on a commission basis and capable of cold calling to generate new business opportunities. Responsibilities: Conduct cold calls to identify and contact potential clients. Present and sell our digital marketin...

...comprehensive online presence for my branded fragrance business. I need assistance with e-commerce setup, logo design, and SEO optimization. Key Responsibilities: - E-Commerce Setup: Assist in building an intuitive and effective online shop. Key features include product catalog, shopping cart, and seamless payment gateway integration. - Logo Design: Create a logo that embodies the essence of the brand - elegant, sophisticated, and memorable. - SEO Optimization: Enhance the website's visibility and ranking on search engines through effective SEO strategies. Additional Expectations: - Marketing Strategy: Develop a comprehensive marketing strategy covering all aspects of digital marketing including Google Adwords, Pay Per Click, and c...

I'm in need of a highly skilled web designer to build a dynamic website for my tour operator business. The site's primary goal is to drive conversions and bookings, targeting a broad audience that includes families, adventure seekers, and senior citizens. Key Functionalities: - Online Booking System: The website should have a user-friendly and efficient online booking system to facilitate easy reservations of tour packages. - Tour Package Display: I want a clear and appealing display of tour packages on the site. It should be organized and navigable for all types of users. - Customer Reviews: Implementing a customer review section is essential. Positive feedback can significantly influence potential customers, thus driving more ...

I am in need of a Microsoft Access specialist to create a straightforward database. The main aim of this project is the production of a simple database with a focus on data reporting. Key Points: - The database is intended for data reporting purposes. - There will be 1-5 different types of data entries (tables) in this database. - The final database should be equipped for generating various types of reports from the data it contains. - I am looking for a freelancer who can also document the database effectively. Ideal Skills and Experience: - Experience in designing and building Microsoft Access databases, specifically with a focus on reporting. - Strong knowledge of structuring databases for efficient reporting. - Ability to provi...

The job involves proofreading marketing materials of 1,100 words that are in English and need to be translated to Korean. The text has a formal tone, so the proofreader should have a good understanding of how formal language is used in marketing contexts. The text does not require specific industry knowledge, but previous experience in marketing materials, particularly in a cross-cultural context, would be beneficial. Key requirements include: - Proficiency in both English and Korean - Experience proofreading marketing materials - Understanding of formal language usage - Cultural sensitivity to adapt marketing content to the Korean context. Kindly ensure that your proposal demonstrates your experience in these areas.

We are an Ecommerce company dealing with variety products and we are looking for a Social Media Ads Manager to join our team. The tasks includes but not limited to: Creating the ads on different Social Media Platforms Create reports in Excel, and Google Sheets on a daily and monthly basis Turning off the ads which are not delivering the acceptable ROI Creating a new ad for the stopped campain...are not delivering the acceptable ROI Creating a new ad for the stopped campain The Ads Manager must be solely free for this project and not committed to any other task, job or study work hours: 6 days a week, 10 hours a day The agent must be fluent in both Arabic and English Must also have good communications skills Can work on Excel Have sufficient experience in Social Media Ads and Digital Mar...

I am looking for a versatile balloon artist capable of working with a variety of balloons, such as latex, foil, and modeling balloons. The artist will be required to create different themes and designs, which could range from animals to princesses or sports. Ideal Skills and Experience: - Previous experience as a balloon artist - Versatile and flexible with designs - Skilled with different types of balloons To apply, please provide: - Examples of past work - Detailed project proposals - Information about your experience as a balloon artist.

...scale through effective online marketing and web development. We leverage a powerful tech stack to streamline our processes and deliver exceptional results for our clients. Job Description: We are seeking a highly organized and tech-savvy Operations Manager to oversee our virtual team and drive our marketing and web development efforts. You will play a pivotal role in ensuring our operations run smoothly, projects are delivered on time, and our clients are delighted with our services. Responsibilities: Oversee virtual team: Manage and mentor our virtual team of specialists, including marketing experts, web developers, and virtual assistants. Manage marketing campaigns: Set up, monitor, and optimize cold email campaigns, Google Ads, Facebook A...

...seeking a seasoned digital marketing professional who can strategically enhance my social media presence and SEO. Key Responsibilities: * Lead planning and execution of the SEO strategy. * Take charge of social media marketing. As I didn't specify the platforms to focus on, I require someone versatile who can navigate through all popular platforms such as, but not limited to, Facebook, Instagram, and Twitter. Required Skills and Experience: * Proven track record in successful SEO and social media campaigns. * Exceptional analytical skills, able to interpret complex data to fine-tune strategies. * Comprehensive understanding of all primary social media platforms. There is no push for immediate completion of the project. The focus should...

we are a product based company seeking an email marketer capable of sending out 10000 emails per day. If you have the skills and availability for this project and ready to collaborate with our team. Please reach out to us on Skype and Whatsapp. Responsibilities include - 1. Sending out 10000 emails. 2. Creating and sending followups emails. Skills Required- Strong background in email marketing with proven experience in successfully managing similar

Building a comprehensive school management software with features like online exams, results management, fee management, and more would require integrating various modules. Here's an outline of how you could structure such a software: User Authentication and Access Control: Allow administrators, teachers, students, and parents to log in with different levels of access. Student Information System (SIS): Store and manage student demographics, academic records, attendance, health information, and conduct records. Teacher/Staff Management: Manage teacher and staff profiles, attendance, timetables, and leave requests. Online Exam Module: Create and manage online exams with customizable parameters (e.g., time limits, question types). Provide to...

I need someone to manage my social networks and help me transform sales. I want to create a website and drive traffic to my page.

I'm in urgent need for a specialist to assist with the setup of a Google AdSense account. Although the specific type of website hasn't been defined, experience in a variety of websites will be advantageous. Key tasks will include: - Effective Google AdSense account setup. Ideal candidates should possess the following: - Strong hands-on experience in Google AdSense account setup. - Broad knowledge working with assorted website types. - Ability to guide on navigating the Google AdSense policies will be preferred (even although I might not have clarity on the same). Your ability to get up to speed quickly on this project will be highly appreciated.

I am in need of a freelancer to assist me with a data entry task. The data you'll be working with is purely textual and will be sourced from online platforms. Prior to entry, it's important that the data is cleaned, formatted, and categorized accurately. Key Responsibilities: - Retrieve and input textual data from online sources - Clean, format, and categorize the data as necessary Ideal Skills and Experience: - Proven experience in data entry, particularly with textual data - Proficiency in data cleaning and formatting - Attention to detail is essential - Familiarity with online data sources would be a plus Please note that maintaining the quality of the data is crucial for this project. Your expertise and dedication will be pivotal in en...

I am in need of an experienced graphic designer to create product packaging labels for my medical items. These labels will be for medium-sized packaging, and they do not need to be waterproof. Key Requirements: - Create visually appealing and professional product packaging labels - Prior experience in designing product labels, especially for medical items, is a plus - Ability to deliver high-quality, print-ready designs in a timely manner - Understanding of SFDA regulations for medical product labels is preferred - Experience with medium-sized packaging is important The ideal freelancer for this project should have a strong portfolio of label design work and should be able to demonstrate their understanding of the nuances of designing for medical items...

...launching a cafeteria in Dubai for eg ( Antar, ijaza etc) This cafe will mainly serve a variety of items, focusing burgers, sandwiches, juices, snacks and all types of foods. Key responsibilities will include: - Crafting a comprehensive business plan including market analysis, competitive study, financial projections and marketing strategy and where to source all the products from. - Expertise in identifying profitable and suitable locations within the city. - Price and cost estimates - Experience in the food and beverage industry, specifically in cafeterias or casual dining, will be highly preferred. Ideally, candidates will have a detailed understanding of the Dubai market and the preferences of its diverse demographic. Extra credit for su...

URGENT I'm in need of an experienced Laravel web designer to modify an online casino for added features and functionalities (10+ pages). The main purpose and color scheme of the website will be decided as we move forward with the project. Ideal Skills: - Expert in Laravel - - Experience with large, multi-page websites - Can work with vague initial guidelines - Strong communication skills to help in defining the website's purpose and color scheme.

I am in need of an experienced 3D artist who can create photorealistic renderings of my product. The main goal is to leverage these images for both social media and printed brochures with a focus on: - Increasing brand awareness - Driving sales - Attracting new customers The ideal freelancer for this job should have: - Proven experience in creating 3D product renderings for marketing purposes - A strong portfolio showcasing photorealistic work - Good understanding of social media and printed media requirements - Ability to deliver high-quality work within the agreed timeline and budget We will provide pictures, sizes and all details for more easy job. If you have the skills and experience to turn my product into a visual marketing masterpiece, I woul...

I'm in search of a competent and reliable digital marketing and SEO agency that can assist me in meeting my business goals. Key Project Goals: - Increase website traffic - Boost search engine ranking - Drive online sales Target Audience: Primarily, my business serves young adults (18-24) and professionals (25-40). Therefore, strategies should be tailored to effectively reach and resonate with these demographics. Requirements: - A comprehensive digital marketing plan that includes SEO, content marketing, social media, and potentially PPC - Regular reporting to track progress against key metrics and KPIs - Flexibility to adjust strategies based on performance and market trends Ideal Skills and Experience: - Proven track record in digital marke...

... Key Requirements: - The bot should simulate mobile device interactions accurately, especially with Google Ads campaigns. - It should be able to interact with a variety of ad types, including banner ads, video ads, and interstitial ads. - The bot should be able to distinguish between different types of ads and follow a set of predetermined actions to simulate real user behaviour. Ideal Skills: - Proficiency in bot creation and automation for mobile devices. - Experience in working with Google Ads and understanding of how they function. - Strong understanding of paid advertising, particularly in the context of ad testing. - Prior experience with click bot development would be a plus. If you're confident in your ...

I'm seeking a skilled Facebook ads manager with proficiency in creating and managing video format ads. My main objectiv...managing video format ads. My main objective is to generate leads, focusing primarily on small business owners. Ideal Skills: - Experience with Facebook Ads Manager - Proficient in creating compelling video content - Understanding of marketing strategies effective for small businesses Responsibilities: - Develop a well-targeted ad campaign aimed at small business owners - Track the progress and adjust the campaign as necessary to increase its lead generation effectiveness - Ensure the video ads align with our brand voice and identity. Please provide examples of previous video Facebook ad campaigns you've managed, particularly those ta...

I'm looking for a skilled graphic designer to create compelling promotional materials for my product. The goal is to boost awareness and generate interest through these designs. The materials needed for this project are flyers and social media posts....product. The goal is to boost awareness and generate interest through these designs. The materials needed for this project are flyers and social media posts. Key requirements: - Experience in product promotion design - Strong graphic design skills - Ability to create engaging and visually appealing content - Proficiency in designing for both flyers and social media - Understanding of brand promotion and product marketing strategies If you have a creative eye and a knack for designing captivating promotional content, I�...

...eye for detail and a keen understanding of what makes content engaging on social media. The job entails creating content of various types, including images for posts, short video clips, and infographics. You should be able to adapt your style and skills across these different formats, ensuring that each piece you create resonates with my target audience. While I've skipped over specifying a particular style or theme for the content, I value creativity and originality. I'd like you to bring fresh ideas to the table and be able to execute them in a way that's in line with the branding and messaging I'm aiming for. Ideal skills and experience include: - Proficiency in Adobe Photoshop, CorelDRAW, Adobe Illustrator, and Canva - Strong understandin...

I'm seeking an experienced translator who can convert marketing materials between Chinese and English with a focus on maintaining a creative and engaging style. Key Requirements: - Translate marketing materials: These materials will include advertisements, product descriptions, brand content, and other related promotional texts and materials. - Bilingual proficiency: Both in Chinese and English, to ensure accurate and meaningful translations. - Creativity: The translated content should resonate with the audience in the target language while maintaining the essence of the original work. - Marketing expertise: A good understanding of marketing principles and the ability to adapt them to different cultural contexts. Additional Information: - Th...

...recreate our existing logo "Logo C" with a modern, minimalistic approach. The logo must convey a sense of sophistication and professionalism, appealing to a wide audience. Key requirements: - The new logo design should be a fresh interpretation of "Logo C", with a focus on simplicity and elegance. - Incorporate geometric shapes and typography creatively. These elements should seamlessly blend in to create a cohesive, contemporary look. - The final design should be suitable for both digital and print media, ensuring versatility in its application. Ideal Skills and Experience: - Proven experience in logo design, particularly in the field of advertising or marketing. - Strong understanding of modern design trends and aesthetics. - Pr...

I'm looking for a professional who can get my news articles published in prominent online news platforms such as The New York Times, The Guardian, Times of India, ANI, Hindustan Times, Economics Times, and Forbes. Requirements: - Publishing: I need my content to be published on a weekly basis. - Content Type: The focus will be on news articles, so the ideal candidate will have experience in this specific type of content. Ideal Skills: - Experience in Publishing: A strong track record in getting content published in major online newspapers is essential. - News Article Writing: A background in journalism or writing news-focused content would be highly beneficial. - Networking: Well-established relationships with editors or a proven ability to establish t...

I'm seeking a digital marketing expert to handle my online presence, ensuring that my business is visible and appealing to a wide audience. Key Tasks: - Managing and optimizing our Facebook, Instagram, Twitter, Website, and LinkedIn profiles - Creating and posting engaging content that will increase brand awareness - Implementing strategies to drive traffic to our website and attract leads - Monitoring and reporting on the effectiveness of these campaigns - Targeting the 25-34 and 35-44 age groups Ideal Candidate: - Proven track record in digital marketing - Experience in managing multiple social media platforms (Facebook, Instagram, Twitter, LinkedIn) - Advanced knowledge of SEO and content marketing - Ability to understand and engage with ...

I am in need of a professional who can assist with keyword research for my Google Ads campaign. Here's a bit more information on the specifics: - Keyword Research: The primary task would be to conduct keyword research that is tailored to an English-speaking audience. - Geographic Focus: The campaign is aimed at an international audience, so the keyword research must consider this wide reach and the diversity of the English-speaking market. The ideal freelancer for this project would have: - Demonstrable experience with Google Ads and keyword research - A proven track record of managing international campaigns - Proficiency in English, with a deep understanding of the language nuances as it applies to marketing and advertising