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Accountify är en molnbaserad redovisningsbyrå. Vi har sedan tidigare en visuell identitet som är upprättad av lekmän. Vi söker nu ett proffs som kan ta vår visuella identiet till en ny nivå. Uppdraget är att utgå från tidigare visuella identitet och ta fram en version 2.0. Vi söker en person som är kreativ, effektiv och som har stor erfarenhet inom området och kan hjälpa oss att utveckla vår visuella identitet. Slutprodukten ska vara en visuel identitet 2.0 för Accountify som ett paket med alla nödvändiga filer.

Har under uppbyggnad ett gäng SEO sidor och behöver någon som är grym på att skriva innehåll. Reviews och nyheter. Det handlar om runt 4000-5000 ord i månaden men kan öka.

Hi I want to make a simple informational website for my upcoming lawyer firm. A logotype. in the website you can fill in a formular and ask a question. I dont have the time to do it by myself, therefore i need your help. It should be simple and elegant. Hej jag skulle vilja göra en hemsida till min nystartade juristbyrå. Den ska vara enkel, elegant och beskrivande. Det ska finnas en formulär man kan fylla i för att fråga en fråga. Har inte tid att fixa det själv och behöver därmed din hjälp. Svenska är en merit!!

Jag har pågående arbete relaterat till vårat tidigare projektHTML 5, CSS & JQuery Step-by-step Process registration form'

Dear Freelancer Please read carefully the following job description: We are looking for an specialist (freelancer, not a service provider) to help us with the implementation of the ABP framework - Installation is done on our server (dedicated infrastructure for the project, no local installation on your computer) - The p...choices - A POC will be requested depending on our needs Important: a) If you don't have time or interest in the project b) If you're looking to change our initial goals c) If you do not wish to be integrated into a group structure or work in the interests of a group of developers d) If you are not working in transparent mode Please don't waste our (your) time The average commitment of our employees is one year to three years Thank you in adv...

...online car reservations. Key Features: - Online Booking System: Users should be able to easily reserve a car through the website. This feature is central to the website's functionality. - Vehicle Availability Search: The website must have a search functionality that allows users to check for the availability of different vehicles on their desired dates. - User Reviews and Ratings: It's important to include a system for users to leave reviews and ratings. This can help build trust and credibility in our services. - Credit Card Payment Integration: The website should be able to securely process credit card payments. -Car delivery option: The customer will have the option to pick up the car from our location or have it delivered to them for an extra cost. -Become...

I am looking for a para legal with specific experience in filing estate documents. My requirement is for the appointment of a representative for the estate of the late Dorothy M. Ramsey. Key Tasks: - Filing of appointment of representative for an estate in Tenth Judicial District, Quay County, New Mexico. Skills & Experience: - Detailed knowledge of estate law, specifically in New Mexico area. - Experience in filing legal documents related to estate. - Broad understanding of local, state, and federal court systems.

I'm looking for a creative mind to produce engaging 15-second product level videos to be used in Meta & Pinterest Dynamic Product Level Video Ads. WHO YOU ARE: - You have a firm grasp on the interests and trends of our target demo (young families with kids; approx 20-45 years old) and can captivate this demographic through short video format - You are familiar with the short, snappy format of 15-second social media videos and can effectively convey a product's appeal in this timeframe. WHAT YOU'LL DO: - Develop compelling 15-second product videos from static images for Facebook, Instagram, Snapchat, and Pinterest. Ideal skills: - Proven experience in creating short social media videos - An understanding of Facebook, Instagram, Pinterest creative best pra...

I'm in need of an experienced paralegal to assist with my civil law matter. My requirements are as follows: - Expertise in civil law: A strong understanding of this area of law is crucial. - Drafting legal documents: Specifically, I need assistance with composing a complaint. Prior experience in drafting this sort of document is highly beneficial. - Attention to detail and accuracy: It's imperative that the drafted complaint is free of errors and meets all legal requirements. The ideal freelancer should have demonstrable experience in the field of civil law, especially in the creation of legal documents. Knowledge of the specific industry my complaint pertains to would be advantageous.

With the goal of setting up an E-commerce website, I'm in need of a skilled developer. The site's primary objective is to offer a platform for selling 50-100 products, a task which requires a professional who can incorporate key E-commerce features. The essential features needed are: - **Payment Gateway Integration**: The website should be able to securely process paym...a live chat feature. Experience in setting up and integrating live chat support is highly desirable. The ideal candidate should have previous experience in E-commerce website development. Not only should they be proficient in creating a visually appealing and user-friendly website, but they should also be seasoned in integrating crucial E-commerce features such as payment gateways, customer reviews, an...

My firm has expanded to the point that we are in need of a virtual assistant. All work will be done from home, and you will be with our company for as long as we need. The tasks required include basic data entry, internet research, and basic communications with outside parties. Work can be done from anywhere in the world. You will be required to be online for 6-8 hours a day between the hours of 8 AM EST to 4pm EST. You must have basic English skills and know how to use a computer for basic tasks.

Hi Nima D., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

I am in need of a skilled and versatile YouTube video creator to produce content for my SaaS platform. The ideal candidate should have experience in creating YouTube tutorials, product reviews, and promotional videos. Target Audience: - The target audience for my YouTube videos are business professionals. The creator should be able to tailor the content and style of the videos to resonate with this specific demographic. Scriptwriting Process: - While the scriptwriting process won't be completely managed by the freelancer, I expect them to have strong scriptwriting skills. I'll be providing the main content and direction, but the creator will need to be able to enhance the scripts provided, ensuring they are engaging for viewers. Ideal Skills and Experience: - Pr...

I'm in need of an experienced paralegal to assist with my civil law matter. My requirements are as follows: - Expertise in civil law: A strong understanding of this area of law is crucial. - Drafting legal documents: Specifically, I need assistance with composing a complaint. Prior experience in drafting this sort of document is highly beneficial. - Attention to detail and accuracy: It's imperative that the drafted complaint is free of errors and meets all legal requirements. The ideal freelancer should have demonstrable experience in the field of civil law, especially in the creation of legal documents. Knowledge of the specific industry my complaint pertains to would be advantageous.

I have a task that requires an individual who is proficient in manual data input, particularly into spreadsheets, with a keen eye for detail. Key responsibilities will include: - Performing detailed line-item reviews on invoices coming into my business. - Accurately inputting the costs from these invoices into an existing budget, which is formatted on a spreadsheet. Ideal skills for this project would be: - Strong attention to detail for invoice review. - Familiarity with spreadsheets and manual data entry. Prior experience in finance administration or a similar role would be beneficial. Roughly 500 Documents to process

I'm looking for a skilled speech writer for an office party happening next week. I, the director, will be delivering the speech, aimed at appreciating and motivating my staff in light of our upcoming expansion. Essential skills and experience: - Previous experience in writing speeches for bu...the speech, aimed at appreciating and motivating my staff in light of our upcoming expansion. Essential skills and experience: - Previous experience in writing speeches for business settings - Proficiency in creating content that is inspirational and motivational - Understands the importance of tone and audience in writing. Anticipated tone: Appreciative and Motivational Intended Audience: Employees. Time is of the essence, so I need someone who can deliver promptly without compromis...

...a variety of payment methods. - Customer Reviews: The site should allow users to leave reviews and these reviews should be incentivized - users should earn credit when they write a review or share their experience on Instagram. - Inventory Management: I need a system that allows me to easily manage inventory and stock. - User Photo Upload: I want to enable users to upload their own photos at a specific segment on the website. - International Shipping with Tracking Number: As an E-commerce site, it's important that the website supports international shipping with tracking to ensure customer satisfaction. - User Credit System: The website should have a feature that allows users to accumulate credit in their account for activities such as writing reviews or...

I'm in need of an experienced professional or team to assist in a comprehensive pre-employment vetting process. This is for various positions within our company in Erbil, Iraq. Key Requirements: - Conduct detailed background checks for potential employees. - Verify personal and professional references. - Perform a thorough criminal background check. Ideal Skills: - Extensive experience in HR, security or related field. - Familiarity with the pre-employment vetting procedures in Iraq. - Strong investigative and research skills. Your assistance will be crucial in ensuring that our recruitment process is thorough and our company's interests are protected. Please provide a rough timeline for completion as well.

The website I am seeking will serve a dual purpose: first, to inform about the different healing techniques my business offers, along with the benefits of each, and secondly, to sell associated healing products. The site will be geared towards individuals interested in alternative healing methods, wellness enthusiasts, and those with niche health conditions. Providing test...clients for credibility and trust-building is also a key feature I'd like to incorporate. Skills and Experience: - Strong experience in e-commerce websites - Proficient in designing health and wellness-related websites - Ability to seamlessly integrate a schedule or appointment function would be a plus, though not mandatory at this stage. - Experience in creating platforms that include customer reviews o...

...upload new app versions, including APK files, screenshots, descriptions, and other necessary assets. 2. Ensure compliance with Google Play policies and guidelines to prevent app rejection or suspension. 3. Manage app metadata, including titles, descriptions, keywords, and categories, to optimize visibility and searchability. 4. Monitor app performance metrics, including downloads, ratings, and reviews, and implement strategies to improve user engagement and retention. 5. Collaborate with the development team to troubleshoot any technical issues related to app publishing. Requirements: 1. Proficiency in using the Google Play Console to publish and manage apps. 2. Strong understanding of Google Play policies and guidelines. 3. Excellent attention to detail and organizational skil...

I need a literature review specialist focusing on the Rare Disease (POGZ Gene Disorder/White Sutton Syndrome). This will involve in-depth analysis of specific studies within NIH articles. Put a detailed report after a comprehensive review of the existing published literature in NIH/PubMed. 1)The report should inclu...findings of key studies 4) POGZ s impact on gene function, what genes are down-regulated/unregulated with POGZ 5) what animal models exists 6) The gaps that currently exist for further research ( the ultimate goal of creating a therapeutic plan) I'm looking for someone with a deep understanding of genetics, scientific research and rare diseases, Experience in conducting similar literature reviews, especially within the context of the NIH articles, will...

This price is only to post this project. Price will be discussed after providing full requirements. I need a browser extension developer for Chrome and Firefox for long term. I have so many projects in my mind to start. So, I am looking for developer for long term. Key Requirements: - Development of a cross-browser extension for Chrome and Firefox - Primary f...I am looking for developer for long term. Key Requirements: - Development of a cross-browser extension for Chrome and Firefox - Primary function should be automation, scraping etc.. - More details will be provided to the selected Freelancer. New freelancer who have expertise in this skills can also apply and they will get the opportunity to work in a long term project and they will get good reviews to boost their profile...

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As a small-scale business owner, I need a proficient cybersecurity expert to address three crucial areas of cybersecurity within my organization: network security, data protection, and threat de...makes compliance with these regulations a priority. Ideal candidates should possess: - A strong background in cybersecurity, including network security, threat detection, data protection, and pen testing. - Extensive knowledge in GDPR, HIPAA, and PCI DSS compliance. - Experience working with small businesses is an advantage. Please note that the scale of our organization falls within the 1-50 employees bracket. Consequently, a knowledge of small business security needs and capabilities will be beneficial. We are looking for a solution that suits our size but doesn’t compromise on...

As an innovator in the digital asset space, I am seeking a skilled web developer who can efficiently design and build an NFT website with the g...website with the goal of promoting NFTs through buying, selling, wallet integration, and auctions. The site will also serve as a hub for NFT market news, specifically focusing on in-depth reviews and opinions on individual NFTs. Ideal Skills: * Blockchain technology * NFT experience * Web development * Digital wallet integration * Auction platform creation Primary Responsibilities: * Design and build a functional NFT marketplace * Integrate a digital wallet for storing and managing NFTs * Develop an auction and bidding system for NFTs * Include a feature for NFT market news and updates * Focus on providing reviews and opinions on...

I'm looking to create an engaging and comprehensive online training module specifically designed for new employees in the food industry. The training must cover the key aspects of food safety and hygiene, product quality control, food handling and storage, as well as GFSI management systems. The ideal candidate for this project should have a robust knowledge of these themes and wide experience in creating digital training materials. Ability to transform complex ideas into easily digestible content is a must. Fluency in Spanish, as this course will be delivered to a Spanish speaking audience, is a must too.

Project Description: - I am looking for a freelancer who can help me develop a stunning website for my IT firm - The WebSite should feel primium like apples iphone page - Home page, About us, Services and Contact us pages require

...website handling is beneficial+ Ready to work 100% remote / work from home + Flexible hours + 6 days a week + Full time + Good computer + Good Internet connection + Start Immediate + From any country ( Indonesia / Bangladesh / Philippines / Asia / Africa countries / China / Russia / Bulgaria / Colombia / Peru / Venezuela / South America etc etc.,) + You should be able to identify good employees, through interviews Looking for someone, who wish to work with us in long term Only Freelancers are Allowed (No Agencies or No Companies) Fixed Price Project: $56 / Project The ideal candidate should be a fast learner and detail-oriented. Experience in HR or recruitment will be a plus. A clear understanding of the roles and responsibilities of a recruiter is necessary. Your ...

I'm seeking an Amazon Account Executive with exceptional PPC advertising skills. The role involves a variety of responsibilities ranging from managing customer inquiries to scheduling deals. Key Responsibilities include: - Driving profitability through Advanced PPC advertising. - Resolving customer complaints and managing feedback and reviews. - Scheduling deals and optimizing listings. - Proficiently handling flat files. The ideal candidate should have: - Advanced experience in managing PPC advertising. - Prior experience in Amazon account management. - Strong customer service skills. If you have a proven track record of driving profitability on Amazon and are adept at handling customer service, I'd love to hear from you. Please take a look at the job description at...

Project Guidelines for Lead Generation Campaign: Nurse Yard Overview: Nurse Yard, a leading compression sock manufacturer, and e-commerce company is seeking to expand its market by targeting hospital gift shops and independent pharmacies across North America. We are seeking a consultant to generate a comprehensive list of potential leads. This list will be used primarily for email and calling campaigns to promote and sell Nurse Yard's compression socks. Target Details: Independent Pharmacies 1. Type of Pharmacies: • Privately owned pharmacies that operate independently. • Small chains or groups of pharmacies under a single ownership. 2. Location Criteria: • Urban and suburban areas with high foot traffic. • Pharmacies located near medical centers or hospit...

...- Sales: It needs to be designed to push the ebook with persuasive copy and a clear call to action. - Audience Focus: The design should be tailored to resonate with a professional audience. - Email Signup Form: A seamless, user-friendly form that captures leads effectively. - Ebook Preview Section: An engaging preview of the content to entice potential buyers. - Testimonials: Genuine customer reviews to help build trust and credibility. - Price Display: Clear and concise display of the Ebook's price Skills and Experience: - Proven experience in designing and developing high-converting sales funnel pages. - Prior experience integrating with Mailchimp is essential. - Understanding of the professional audience and how to tailor designs accordingly. The ideal candidate shoul...

I am looking for an experienced writer to provide a detailed review of the user experience on my website. The focus should be mainly on the overall user experience, with recommendations for improvement. Key Points: - The r...real user feedback. I'm interested in understanding how visitors perceive the site, what their pain points are, and what they appreciate. This information will be invaluable for making informed decisions on improving the user experience. Ideal skills and experience for this project: - Strong command of English with excellent writing skills - Experience in conducting user experience audits or reviews - Ability to understand and empathize with user behavior - Knowledge of web design principles and usability standards - Experience in gathering and analyzing...

...- Maintaining a consistent quality and design aesthetic throughout all slides. You should be comfortable with an iterative approach because: 1) there will be frequent reviews as the slide deck develops from draft concept to a finalised deck. 2) feedback will be given after each review meeting, to enable the next improved iteration. Ideal freelancers should have: - Proficiency in PowerPoint and a portfolio demonstrating previous work on Strategy presentations. - Strong English language skills, especially in a business context. - Experience with corporate or executive-level presentations, ideally presentations as produced by Strategy or Consulting companies (McKinsey, BCG, Bain, OC&C, Accenture etc etc or similar organisations). - Ability to work on short turnarounds, ...

...- Maintaining a consistent quality and design aesthetic throughout all slides. You should be comfortable with an iterative approach because: 1) there will be frequent reviews as the slide deck develops from draft concept to a finalised deck. 2) feedback will be given after each review meeting, to enable the next improved iteration. Ideal freelancers should have: - Proficiency in PowerPoint and a portfolio demonstrating previous work on Strategy presentations. - Strong English language skills, especially in a business context. - Experience with corporate or executive-level presentations, ideally presentations as produced by Strategy or Consulting companies (McKinsey, BCG, Bain, OC&C, Accenture etc etc or similar organisations) is needed - Ability to work on short turn...

...Your primary focus will be on ensuring that our email signatures are professionally designed, consistent, and compliant with company branding guidelines. Additionally, you will be expected to stay updated on the latest features and capabilities of and leverage them to enhance our email communication. Key Responsibilities: Design and implement professional email signatures for all employees using the Exclaimer platform. Ensure that email signatures are consistent across all departments and adhere to company branding guidelines. Collaborate with the marketing team to incorporate promotional banners or campaigns into email signatures when necessary. Monitor and troubleshoot any issues related to email signatures, including formatting inconsistencies or technical glitches. Stay up...

Hi , If you review my full profile, you will see my profile is geared toward data entry, copy-paste, web research, ...for the letter and get back to you with fantastic results. Here are the services I offer: Data Entry Data Mining Excel Data Entry CRM Data Entry Data Scraping Copy Paste Work Data Conversion Shopify Product Listing WordPress Data Entry PDF to Excel or Word JPEG to Excel or Word Typing in Excel or Word E-commerce Products Listing Web Research and Web Scraping Please read the reviews from my previous clients where they speak about my professionalism, quality, and work ethic - Im confident you will find me outstanding among the crowd. Simply select the package that best meets your requirements and place your order today - I'll deliver result...

I need assistance with pre-employment vetting in Baghdad, Iraq. The main focus of this task is to ensure the security of our organization. Responsibilities: - Conduct a thorough background check on potential employees, including verifying their qualifications. - Screen applicants for any criminal records that could compromise our organization's security. Skills needed: - Experience in conducting pre-employment vetting and background checks. - Knowledge of the laws and regulations in Baghdad, Iraq regarding pre-employment screening. - Strong analytical skills to interpret the information gathered during the vetting process. I am looking for someone who can complete this task promptly and with the utmost discretion.

I'm a service provider looking to enhance my online visibility in the local area and improve my customer reviews through a better Google Map ranking. My primary goal is to rank in the top 3 results. Key requirements include: - Expertise in Google Maps SEO and ranking algorithms - Proven track record of improving local businesses' visibility - Strategies to enhance online reputation and customer review scores - Ability to secure a place in the top 3 results I also would like to improve my GMB and any insight or advice re: report of findings to and steps to take next. This project demands a freelancer with a deep understanding of local SEO and the Google Maps platform. The ideal candidate will have a strong portfolio of similar projects and be able to demonstrate tangib...

I'm in need of a highly skilled R&D accountant with a deep understanding of UK Corporate Tax law, specifically in the area of amending the original Corporation Tax (CT600) return when applying R&D relief. The primary goal for your services will be to efficiently and accurately amend the CT600 return for R&D tax relief. Key Responsibilities: - Amend original Corporation Tax (CT600) return when applying R&D relief - Ensure all necessary documentation and calculations are accurate and prepared in accordance with UK Corporate Tax regulations - Identify and mitigate potential risks of non-compliance Ideal Skills and Experience: - Proven experience in successfully amending CT600 returns for R&D tax relief - Strong knowledge and understanding of UK Corporate Tax...

...sprawling industrial site, with various buildings, machinery, and personnel moving around. A narrator's voice begins.] Narrator: "Introducing Connected Site: your comprehensive solution for streamlined access control and personnel management." [The animation zooms in to a Birds Eye view of a building floor where employees are moving between rooms. The Restrata logo appears, and personnel have beacons flashing above their heads ] Narrator: "Gain full visibility over the movement of employees, contractors, and visitors at any building floor or room detail. Minimizing security breaches and ensuring compliance." [The animation transitions to a digital map view of the site (on a phone or laptop), where icons representing personnel move in real-time.] ...

I am looking improve product reviews for three different products on Amazon. I need a professional who can provide 50 product reviews for each item. Ideal Candidate: - Proven experience in writing engaging product reviews on Amazon - Knowledge of Amazon's review policy and guidelines - Ability to write in a way that resonates with potential customers, helping to increase sales and build trust Note: This is for Canada Region product.

As a consulting firm, we're in need of a professional and clean corporate presentation template. We're looking for a minimalist style template with a blue color scheme. Key Requirements: - The presentation template should follow a minimalist design approach that aligns with our corporate image. - The color scheme should be primarily blue, with additional subtle colors, if necessary. - The template should be easily editable and adaptable for various presentation needs. - The output file format must be in PowerPoint (.pptx) format. - The pages must have professional photos and nothing else. - it must look good also after conversion to PDF format Ideal Skills: - Proven experience in creating professional and modern presentation templates. - Proficiency in graphic design an...

As a Chinese company, we need a qualified and experienced lawyer within Sao Paulo, Brazil to represent us. You will be signing an office space leasing contract on our behalf. Essential skills and experiences include: - Brazilian Law practice, with particular emphasis on leasing - Fluency in Mandarin and Portuguese will be a strong advantage, if no Mandarin, fluency in English would be enough. - Demonstrable experience in commercial leasing. Your major task will be: - Facilitating the signing of the leasing contract We appreciate your meticulous attention to every single detail while signing the contract.

Heading into a sponsorship agreement, I'm in need of a knowledgeable attorney. Your role is to draft a robust corporate sponsorship contract that addresses my major concerns: - Exclusivity Clause: The agreement must ensure that the sponsor will not s...Clause: A straightforward exit strategy if either party needs to back out. - Payment Terms Clause: Clear, concise provisions detailing all aspects of financial compensations. The contract needs to delineate a 6-month term. Lastly, it should expound on the sponsors' obligations, mainly focusing on financial support and promotional services. Suitable candidates have a deep knowledge of corporate law and experience in contract negotiation and drafting. If you can navigate the nuanced landscape of corporate sponsorship, your ...

I am in need of...looking for someone with specific legal expertise in Intellectual Property, Privacy and Data Protection, and Contract Law. Key requirements and considerations: - The drafted Terms and Conditions must be compliant with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and Copyright laws. - They should be well-structured, clear, and comprehensive, covering all the necessary legal aspects relevant to the nature of the website. Ideal candidates for this project would be legal professionals with prior experience in drafting website Terms and Conditions, especially within the domains of Intellectual Property, Privacy and Data Protection, and Contract Law. A high level of understanding and adherence to GDPR, CCPA, and Copyright la...

...and test various blockchain software to understand their functionalities, features, and user interface. Explore and evaluate the software's capabilities, strengths, weaknesses, and user-friendliness. Write detailed, step-by-step guides on installation, setup, usage, and troubleshooting, including important notes. Incorporate high-quality screenshots and tutorial videos to enhance understanding and engagement. Publish well-formatted, visually appealing articles on our WordPress-based blog. Requirements: Proven experience in tech blogging, specifically with software reviews, blockchain technology, or similar topics. Excellent English writing skills with the ability to create clear, concise, and engaging content. Technical proficiency with blockchain software and a stro...

We are looking for someone to create a brand kit to include: - A brand logo with at le...Powerpoint template with a minimum of 6 slide variations - Word template - Email signature - Anything else you think might be useful! About the Company: We are a new online brand providing HR Templates to small and medium sized businesses. We want to be seen as fun, innovative and modern. Our ideal customers are foward thinking business owners who genuinely care and value the contribution of their employees. Current thinking: We're looking for something very simple, text without icon is our current preference although we are open to ideas! Process: We're looking for someone who can provide some initial ideas based on the information above. Make revisions based on feedback and creat...

...of over 100 products. The website will need to feature essential eCommerce functions such as a shopping cart, customer reviews section, and seamless payment gateway integration. Key requirements: - Development of a large scale eCommerce website with a catalog of over 100 products - Implementation of a user-friendly shopping cart system - Integration of a customer reviews section to enhance the credibility of the products - Seamless integration of a secure and efficient payment gateway Ideal Skills and Experience: - Proven experience in developing large scale eCommerce websites - Proficient in implementing essential eCommerce features like shopping carts, customer reviews, and payment gateways - Strong understanding of user experience and user interface design - K...

I'm urgently looking for an experienced legal writer who can effectively develop comprehensive research papers tailored towards legal professionals. The primary areas of focus for this project involve family law, corporate law, as well as Intellectual property law. IDEAL CANDIDATE: *Robust understanding and expertise in the above-mentioned legal areas *Proven record in writing legal academic papers *Ability to conduct thorough and extensive legal research *Flair for constructing engaging content for legal professionals As the ideal candidate, you will need to produce high-quality, well-researched and legally tenable content that is not only enlightening but also equips the readers with substantial knowledge on the subject.