Experienced marketing researcher, Ph.D. (10+ years of experience).
End-to-end capability in quantitative studies (qre design, study set-up, data processing, visuals, data interpretation, presentations, actionable recommendation).
Wide range of study types & methodologies: from strategic (motivational, innovation) to tracking (brand & communication, attrition/ lapsing, customer satisfaction) and ad-hoc tactical studies.
Strong skill on advanced analytics (conjoint, TURF, MaxDiff, market volumetrics, extrapolations etc.)