BUSINESS ANALYST-MARKETING AND OPERATIONS
-Payment automation, faster online payments for customer onboarding. Reduced 100% time for customer on-boarding (3days-0mins)
-Whatsapp Chat-bot integration for cost reduction (upto 63% per month [1,00,000 per month to 37,000 per month]) and faster
customer query resolutions (66% - 90% reduction in time).
-CRM Effectiveness, Introducing technology driven CRM to improve Service Partners and Consumer satisfaction.
-Service Partners actionable business insights using automated dashboards improving operational effectiveness.
-Overhaul of Customer ticket management system (85% reduction in redundant ticket types), creating logical buckets and
diverting tickets to the appropriate teams.
-SEM campaign dashboard – Performance insights (Dashboard that helped to increase Click trough rates by 6%-10% which helped
conversions to improve 30%-40%), budget overruns (Dashboard to analyze, pause and increase 1.5 Cr INR budget per month based
on target accruals required), Brand reach, key metric analysis.