Irina L.

Digital Marketing expert, supporting companies to reach their online goals and increase profit through Internet technologies. The expertise includes digital strategy development by the niche analysing, business environment and laying out the online activities (SERM, PPC, SMM, display advertising). Being a certified Google Partner (Adwords & Analytics), I pursue the objectives to invest my knowledge and skills, professional experience in the future success of the company. · Manage global Paid Search, Social Media strategy & objectives · Manage a multi-million pound global Search & Display budgets · Use Google Analytics, Google Tag Manager to set up conversion tracking and find out new opportunities for business · Organise & optimize keyword portfolios to drive business results · Drive PPC ad text optimisation testing to ensure continual improvement in copy · Manage display ad strategy & objectives · Create HTML5 banners using Adwords tools and Adobe Photoshop