Gabriel Paulo Benito is an art director and multimedia designer who burst into the scene in 2008. An alumnus from De LaSalle College of St. Benilde, one of the top design and art colleges in the country, Pau was a full scholar all through four years of college. He graduated with high honors and was awarded as his college’s best video artist of the year.
Pau has a firm grasp of multidisciplinary design, and works seamlessly with different forms of media such as graphic design, 3D imaging, and video, to compose integrated bodies of work that are both visually stunning and with strong creative impact. He has designed, executed, conceptualized, and directed everything from print ads, websites, 3D architecture, and concept videos, to advertising campaigns and digital experiences for brands like Blackberry, the Cebu Chamber of Commerce, Rockwell, Gerber, Unilever's Dove and Ponds, Mondelez’s Cadbury, Oreo, Toblerone and Tang, Vistaland’s Evia, Unilab's Conzace and Enervon to name a few.
He regards himself as a thinker and a problem solver, and values a strong creative concept behind the designs he thoughtfully crafts. Because of this belief, he has found himself almost exclusively working in art direction, with a passion for creativity and ideas, as well as design and production.