dmarcs

A techno-commercial professional having over 10 years of work experience in marketing research & strategies, consulting and IT marketing • Business Skills Business Development, Client requirement analysis, Client Servicing Research Execution, Research design, Questionnaire design, Primary-Secondary Research (Offline and Internet based) quality assessment, data analysis and report writing & presentations • Marketing Research Expertise 1. “Go-to” Market strategy 2. Market feasibility and opportunity assessment 3. Aftermarket potential 4. Brand Equity 5. Business and functional analysis 6. Large quantitative studies 7. Product and Concept Testing 8. Market Segmentation 9. Automobile Clinics 10. Quality audits (Retail) 11. Customer Satisfaction 12. Qualitative (ethnography) • Key Industry Verticals 1. Automotive – Automobiles and automotive components - aftermarket, OEM 2. Chemicals (Polyurethane, Food Flavors) 3. Engineering (Micro turbine generators, Auto Pipe Threading tools/Cutters ) 4. Engineering tools 5. FMCG (Tea, Snack foods, Fruit juice) 6. Glass (Neutral Glass Tubing for Pharmaceutical Packaging) 7. IT –Application Development, Microprocessors, Enterprise Applications, Printers 8. Paper (Carbonless Paper) 9. Retail 10. Telecom- broadband wireless 11. Textiles • Key Clients serviced 1. A leading German glassmaker 2. Leading two wheelers maker in the world 3. A leading automotive parts maker in South India 4. India's leading automobile company 5. A leading IT publishing house 6. Leading Indian business house in FMCG products 7. An international flavor & fragrance house 8. A leading brand of snack foods 9. MNC insulation and roofing solutions company