It's almost 2023, and SEO is still a massive challenge for most companies.
You produce great content but so does your competition.
Great content doesn't move the needle anymore.
It's table stakes now.
Backlinks - are still the kingmaker.
It always has been.
It always will be.
I focus on link-building because it produces results.
Since 2015 I've helped drive massive traffic to my client's websites.
For one client, I managed their entire link-building campaign: highly competitive niche, Keyword difficulty 96
according to Ahrefs.
The website now pulls in 1.7M visits a month four years later.
Just on a side note:
The reason why link building is a long-term play, why results take so long to occur, is because three things need to happen:
a) A link needs to be inserted into a page
b) Google needs to crawl that page
c) Google needs to index that page with the updated content
We can influence a), but we do not influence b) and c). Depending on the website, it may take up to 12 months for Google to recrawl a page. On average, it might take two weeks, but it takes between 3-6 months. So the reason why link building takes a long time to show results is simple. Google needs to come across the updated content with the new link to take it into account in the rankings.
Since we started building links, for example: in the middle of September, there’s no influence from the links to be expected until probably November at the earliest.
Stay awesome
David