Brand Design for "Unleashed Experiences"

Status: Closed
Pris: $184
Bidrag mottagna: 9

Tävlingssammandrag

The Brand
‘Unleashed Experiences’ is a premium travel agency, offering unforgettable experiences to adventurous souls who desire a holiday experience that’s out of the ordinary - and potentially out of their comfort zone. We provide access to experiences such as jamming with your favourite rock star, diving the Titanic, cooking lessons from a Michelin star chef, yoga retreats in Bhutan, or driving supercars on frozen lakes.

Target audience:
Men and women 20-60, skewing slightly male. They are explorers, dreamers, and adventurers at heart with incurable wanderlust. They are in a stage of life where they have the income to do something about it.

Contest Overview:
We have been working on a logo that is heading in the right direction but needs further refinement. We feel the bird icon needs better stylisation and there needs to be further emphasis on the word "unleashed" to make 'experiences' more secondary in appearance. Feel free to submit a new bird icon and new fonts for the logo text. We are not looking for a complete redesign in a new direction.

We are launching a contest for the following:
• Logo Refinement (stylisation of the bird icon)
• Font Family for logo and all written documentation (e.g. heading 1, heading 2, subheading, body text etc)
• Email Signature
• Business Card Design
• Digital and Print Letterhead Design

You will find a Brand Guideline and Current Logo Design attached.

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