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Yidan

@decafflatte

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Marketing, Branding & Business Consultant

$45 USD / Hour

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Flag of AUSTRALIA

Australia (10:10 PM)

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Joined on August 21, 2026

$45 USD / Hour

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I am a business and marketing professional with 10+ years of experience across marketing, branding, CRM, business development and operations, with a strong background in luxury and fashion. My experience includes developing marketing and business strategies, managing social media and websites, building CRM and customer loyalty programmes, planning events and campaigns, developing partnerships, managing projects, and improving business processes. I also have management experience as a General Manager, where I was responsible for business strategy, team development, operations, systems implementation, client development and compliance. With a Master’s degree in Fashion Marketing & Branding and a background in Fashion Design, I combine creative thinking with practical business and commercial experience. I am organised, detail-oriented and focused on delivering practical and effective solutions. I have recently relocated to Melbourne, Australia, and joined Freelancer to explore remote opportunities and work with businesses and clients internationally. I am open to new projects and would be happy to collaborate with clients looking for reliable and professional support.

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Experience

General Manager

Jul, 2023 - Jun, 2024

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11 months

EverFlow Global Trade Ltd.

Jul, 2023 - Jun, 2024

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11 months

Developed business strategy, budgets and KPIs. Built and led cross-functional teams and designed organisational structures, HR policies and SOPs. Managed warehouse, logistics and delivery operations, including WMS/TMS/ERP implementation. Developed clients and pricing strategies. Managed contracts, compliance, financial controls and government/customs relations for cross-border B2B operations.

Flag of CHINA

Shanghai, China

Jul, 2023 - Jun, 2024

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11 months

Marketing Manager

Jul, 2020 - Jul, 2023

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3 years

Sinofaith IP Group

Jul, 2020 - Jul, 2023

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3 years

Managed social media and corporate website content to strengthen brand identity and audience engagement. Planned and executed marketing events and exhibitions to support client engagement. Also served as Business Manager for Cc0 Design, leading large-scale exhibitions, industry events and website management to enhance brand visibility and business development.

Flag of CHINA

Shanghai, China

Jul, 2020 - Jul, 2023

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3 years

Marketing Manager

Jan, 2020 - Jun, 2020

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5 months

Shanghai Mona Information Consulting Ltd.

Jan, 2020 - Jun, 2020

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5 months

Managed integrated marketing and promotional activities across social media, PR, events and merchandising. Developed marketing strategies and evaluated campaign performance. Strengthened fashion brand positioning and public image through media relations and press releases. Planned cost-effective events, managed budgets, and negotiated with vendors and suppliers.

Flag of CHINA

Shanghai, China

Jan, 2020 - Jun, 2020

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5 months

Education

University of Southampton

2014 - 2015

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1 year

Master Degree

Flag of UNITED KINGDOM

United Kingdom

2014 - 2015

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1 year

Bunka Fashion College Bachelor Degree

2012 - 2013

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1 year

Flag of JAPAN

Japan

2012 - 2013

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1 year

Donghua University

2009 - 2013

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4 years

Bachelor Degree

Flag of CHINA

China

2009 - 2013

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4 years

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