Social Media Marketing

The Social Media Manager will administer the company’s social media marketing and advertising. Administration includes but is not limited to: • Development of brand awareness and online reputation • Content management • SEO (search engine optimization) and generation of inbound traffic • Cultivation of leads and sales • Reputation management Content management duties include: • Create a social media marketing plan to include content strategy, identification of target customers, KPI’s, engagement & conversion strategy etc. • Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads) • Identify and improve organizational development aspects that would improve content. • Create a regular publishing schedule and promote content through social advertising. • Leverage the right tools to manage your content. (We use buffer, but lets add to our toolkit with influencer and SEM software etc.) • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. • Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing) • Manage or oversee all social advertising campaigns. Essential Duties of the Social Media Manager • Manage social media marketing campaigns and day-to-day activities including: • Develop relevant content topics to reach Caleb’s target customers. • Create, curate, and manage all published content (images, video, written and audio/podcast). • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. • Develop and expand community and/or influencer outreach efforts. • Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). • Design, create and manage promotions and social ad campaigns, being sure to integrate with company’s overall marketing campaign plan and channels. • Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care. • Analyze key metrics and tweak strategy as needed. • Compile reports for management showing results (ROI). • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. • Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. • Monitor trends in social media tools, applications, channels, design and strategy. • Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management. • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.