Hi,
With combined 18+ years of experience in PPC, we are pleased to say that we are a Google Partners Company based out of Indore & would love to help you with PPC & SEO for your site.
For PPC Campaign setup, I will start with analyzing your niche. After that I will do the keyword research as well as the competitor analysis in which I will study 5-10 competitors based on your products/services and keywords. In competitor analysis, I will go through the complete ad copies of your competitors which I will get from my paid tools like SEMrush. After that I will create best ad copies possible for your site by adding catchy headlines, descriptions, positive as well as negative keywords. I will setup different ad extensions to your account with best campaign settings possible. Conversion tracking setup will be part of it as well.
For SEO, the steps which we will follow are:-
1. We will start with site audit (look for all the general, on-site and off-site factors).
2. Fix issues of site audit
3. Submit site to search engines
4. Do the competitor analysis
5. Do local hub submissions to rank your site better locally (citations)
6. Do the keyword research
7. Do the on-page optimization (which includes meta tags like titles, descriptions, headers, alt tags etc.)
8. Do the off-page optimization which includes link building part. (Relevant + high PR sites)
9. Any type of SEO consultation for best results.
Please initiate the chat & share your website URL to discuss it further.