Use whatever techniques you want to need to drive traffic. If SEO/SEM is the technique we need high quality backlinks and not links which is just fake and not worthy at all. High quality SEO/SEM.
Other technique which can be used to drive traffic to website is facebook/instagram marketting and google adwords.
Please do not bid if you have no marketing capabilities. DIGITAL MARKETING SHOULD BE CORE COMPETENCY.
Website is related to event ticketing people there are 2 category of people event creators and event ticket buyers which needs to be driven to our website.
This will be monthly drive