Search engine optimisation - 3 sites

We currently operate three sites: [[login to view URL]][1] [[login to view URL]][2] [[login to view URL]][3] We have these sites advertised using pay per click advertising, and we want to dramatically increase our exposure on search engines. The ipodshop currently doesnt have any meta tags whilst macshack has some - but only on the home page. These two sites use different shopping carts - ipodshop uses oscommerce and macshack uses something else. Both are located in Australia, so the search engines selected must have an Australian focus (eg [login to view URL], [login to view URL], [login to view URL], [login to view URL], [login to view URL] etc) or at least be relevant to Australians. We dont ship overseas, so there is not much point being top of an international search engine! The [login to view URL] site has an international focus and sells an ebook through click bank. Most of the traffic we get to date is sourced through pay per click advertising, and so we need to get more free traffic through the site. This site can be listed in any relevant search engine. ## Deliverables 1) Search engine optimisation of each of the three sites ([login to view URL], [login to view URL] and [login to view URL]). 2) Optimisation must include at least 10 key products or product groups for both Macshack (eg ram, powerbooks, ipods, ibooks, G5s) and iPod Shop (eg ipods, ipod cases, exo skins, FM transmitters, itrip, italk, podfreq). 3) First run of optimisation should be completed within 4 weeks and be installed in a ready-to-run condition on the servers hosting each of the sites. 4) Optimisation will continue over next three months to ensure maximum optimisation. 5) Optimisation must be compatible with the existing operation of each site and be completely stable. 6) The outcomes to be achieved are: 20% increase in traffic to Macshack, a 50% increase in traffic to iPod Shop and a 200% increase in traffic to ipodebook. 7) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). 8) All information about the operations of each of the three sites isprovided to the Seller as commercial in confidence and cannot be used by the Seller in any other way, without the expression permission of the Buyer. ## Platform Ipod Shop and ipod ebook are hosted on a Unix server. iPod shop is serviced by OsCommerce. iPod eBook is linked to Click Bank for payments. Details for the Macshack server are unknown.