Corporate Entrepreneurship Project
Budget $750-1500 USD
Select a United Arab Emirates (UAE) company / organization with its operations in UAE. It could for example be:
an Emarati owned / managed company / organization in the UAE, or
an Emarati operation / subsidiary of an international company / organization in the UAE.
The CEO of your company / organization came across an article by Kanter (1985) who describes three majorobjectives in relation to entrepreneurial innovation strategy:
Objective #1 - Making sure that current system, structures, and practices do not present
insurmountable roadblocks to the flexibility and fast action needed for innovation,
Objective #2 - Providing the incentives and tools for entrepreneurial projects; and
Objective #3 - Seeking synergies across business areas, so that new opportunities are
discovered in new combinations.
The CEO is enthusiastic to achieve these objectives for his company. He has hired your team
of 5 as consultants to create a sustainable entrepreneurial strategy for the next 3 years to
enable his company to fulfil the aforementioned objectives. You have one month to carry out the
analysis and prepare and submit a report based on your findings to the CEO.
1. The report should be professionally structured with an executive summary – 2 pages max.
2. Company description / background / history – 2 pages max.
3. The report should be between 20-25 pages excluding (1) and (2) above, any references
cited, index, and appendices.
4. Having attended the seminar, the CEO expects the report to cover the following.
Part ONE
Current status
Entrepreneurial Health Audit
an assessment of the existing dominant logic (cognitive and behavioral)
EI, where the company / organization currently lies on the Entrepreneurial Grid, and
CECI, and
Utilizing Corporate Entrepreneurship Assessment Instrument CEAI, an assessment of
the effectiveness of the present innovation strategy
Part TWO
Future Path
Based on your analysis and your understanding of the company / organization’s innovation
journey to date, what future strategic path would you recommend and how would you ensure
that your recommended path is realized and sustained.
Identifying core competencies
Venture plan
Focus: product vs. service vs process, or a combination based on the company’s
knowledge, – why;
Entrepreneurial initiative top vs. middle vs. low management, or a combination- why;
Strategies to remove obstacles that may exist e.g. company structure, communication,
idea generation, lack of incentives etc.
Plan to discover and sustain new opportunities internally (e.g. cross functionally) and
externally (e.g. strategic alliances) – why? How? potential partners?
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