PPC and Digital Marketing Specialist

Job Purpose: [login to view URL] is an online platform for adventure activities, such as Trekking, Mountaineering, Camping etc. We are looking for a PPC and Marketing Specialist that will support our Social Channels and manage our ad campaigns on Facebook and Google AdWords. Undertake responsibility for other tasks that include creating engaging content, On page and Off Page SEO activities, along with collaborating with the team to ensure ad campaigns are well designed and deliver the expected results. Responsibilities: Collaborate closely with the team to understand campaign requirements and objectives Design digital media campaigns aligned with business goals Coordinate the creation of digital content (e.g. website, blogs, and press releases) Establish our web presence to boost brand awareness Maintain a strong online company voice through social media Suggest and implement direct marketing methods to increase profitability Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on Google Adwords Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management Write attractive and concise copy for adverts Keep abreast of PPC and SEM trends Requirements: Proven experience as a PPC Manager or Digital Marketing Specialist Experience in data analysis and reporting Knowledge of SEO and digital marketing concepts Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.) Understanding of HTML and XML is a plus Proficient in MS Office (particularly Excel) Excellent communication skills Analytical thinking with strong math skills BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus (Removed by Freelancer.com Admin)