hi, that's quite a tasty project to work upon : lol. as i love coffee.
anyway jokes apart, can i see your both websites? IMHO, the promotion in your case shall not be around coffee pods, BUT there should a core story, a story thst can emotionally connect woth our target audience ( the home coffee machine owners) and could give us a distinct image among our competitors.
So we can begin with a promotional story something like #ALotCanHapppenOverACoffee or, #BrewAFreshStart to connect better with our audience, and subcautiously inject our products into their brain.
on the other hand, i want to review your existing campaign structure to understand if i can use the existing ones and optimize OR, i shall drop them and Brew a fresh start.
so pl share further details. will wait.
Best, Gaurav