Adwords Certified Consultant PPC Setup & Research

REQUIREMENTS: Seek " Verifiable Experience 2+ yrs " adwords certified -- minimum 2+ years experience generating distressed home seller leads & setting up a new ppc campaign setup & managing for real estate investors / brokers Provide simple easy to understand ppc campaign custom excel based report Setup & Manage Campaign Strong Conversion & Keyword Research Skills: Provide me with a thorough report & what tools below can you provide me a report from or others you use not included on this list: Google’s External Keyword Tool (free). Google Insights for Search (free). Google Trends (free). Spy Fu (paid). Marketing Samurai (paid). Quantcast (free). Google Analytics (If you company currently has a Google Analytics account, we will request access and review all the data available). Google Traffic Estimator (free). Quintura (free). Keyword Density Analyzer (free). Ranks NL Webmaster Tools (free). 1st Phase : Conduct Extensive Keyword & Other Research / Review my website to get ideas of your 1st list of " seed " words and phrases - - Come up with another list of more focused kw's & phrases to use to come up with a proposed list of adgroups. / Give me PPC/CPC Estimated costs-per-click for my $300/mo budget, anticipated conversion rates, for goal of 25 leads per month minimum My Objectives: / Run campaign for new york only, primary kw's sell house fast, sell houses as is , companies that buy houses, people who buy houses, sell house cash, we buy houses / Only interested in distress home seller leads / Ad Goal - / to call me / to fill form / 2 successful conversion metrics : Call me or I buy house / To Review Other alternatives to generate leads that make more sense / To find out if there is sufficient keyword volume to warrant a campaign - Is the volume too high – and therefore, extremely risky – for certain keywords? REAL CLIENTS RESULTS QUESTIONS: / Decreased monthly cost by $_____? while maintaining click volume / Did you Reduce spend if so by what and for whom while maintaining consistent volume of traffic / Did you raise CTR on ad by what example 2.79% to 7.36% through ad text optimization. / Did you increase Quality Score if so by what give example by what % did you lower CPC / Did you raise CTR on mobile website ads if so by what / How do you determine metrics & goals equal success for my PPC program? How do you plan to work with me to refine and ultimately reach those NEXT QUESTIONS: / WHAT DATA will you provide in your primary custom excel report to me / Report to me if my $300.00 monthly ad budge is sufficiet to generate 50 / 25 leads monthly / Do I get the following and what dont i get •Dedicated Account Manager Geo-Targeting •Call Tracking •Conversion Tracking •Detailed Performance Reporting (weekly, bi-weekly or monthly) •Landing Page Optimization Recommendations •Account Review and Goal Setting •Keyword Research •Account Structure/Restructure •Text Ad Creation and Optimization •Dynamic Key Phrase Insertion ________________________________________ / What monthly reports I get ? / Will I get complete PPC access to your data. / What if I want to take over management of my account at some point? Can I easily transfer from full Managed Services to our do-it-yourself platform when ready, and have full access to work already done or I cannot because you have proprietary services / Do you use any proprietary software if so for what tasks