2 Umbraco websites with advanced forms and loan calculator

Situation: Our client has 2 websites merged in one CMS at this moment: One used for mortgage loans and the other one personal loans They are currently using a typo3 CMS but want to switch to Umbraco CMS. The client is happy with the current design of their websites, so the look and feel can be reused. All pages from the current websites should be imported, be Google AMP and be as user-and-mobile friendly as possible. We are a digital agency who will manage and maintain the websites. Goal of the websites: 1. Do a loan simulation ASAP and complete the request form. 2. Contact them by chat, phone, email (in this order) 3. Make an appointment to let customers come to their office. Reporting: In order to get the highest possible conversion, we need to get at least this data in Google Analytics: 1. Amount of loan simulations done during a period for any type of loan (or all) 2. Average and total sum of loan simulations during a period for any type of loan (or all) 3. Request form funnel: where do people abandon the request form 4. Statistics of the completed requests during a period: a. Loan type b. Total sum and averages Other Important aspects (see technical analysis): 1. Inheritance of page headers 2. Clip (anysoft) desktop application integration 3. Basic security 4. AB-testing 5. Friendly Url's See technical analysis in the files for more detailed info. We have already an Umbraco website set-up at [login to view URL] Current code and database is available on request. Include in your offer: 1. Your experience with Umbraco and examples 2. Your experience with Google AMP and examples The first milestone in this project will be to change the existing Umbraco website and integrate following features: 1. AMP: Every page on the website should be AMP compliant. 2. Testimonials: Testimonials are a separate collection of items in the admins tree structure. When included in a page, they should be shown rotating from newest to oldest. 3. Contact form: Admin should be able to manage the fields on this form (preferably with umbraco forms) 4. Page header image: - Admin/publisher should be able to set a page header for each individual page. - If no header is set on page level, the header is inherited from the parent page. - If the page nor a parent page has a header, use homepage header