Hi. We both have something in common; we are trying to break into a highly competitive market. To do that we both have to prove our worth to those who depend on our services. Not much difference ehn?
Enough about our similarities. Let us move into what matters.
From your job brief, I can see that your content will be focused on services like benefit administration, training, recruiting, hiring and payroll etc.
Do you know that writing copy for a website requires much more than just googling a few pages of the internet and re-hashing old information?
Your copy must be persuasive enough to make your client see the risk in not having HR services. They should know that their employees do not have a neutral party to discuss issues with, nor is there a specialist ensuring that all their hiring paperwork is appropriately completed without your service.
A good copywriter goes beyond mere topic research and understands the need for consumer research.
I am not just a wordsmith but also a copywriter with a knowledge of consumer psychology. I understand the need for your target audience research. I will create a consumer Avatar for you and write copy that will speak directly to their needs, their desires, their aspiration as well as their fear using their own language.
My copy will combine the research on the topic as well as the reader to create a compelling copy for you.
Take the right decision now by hiring me and I assure you that you won't be disappointed.
Best regards,
Temitayo